Are you an advertiser who uses Google Shopping? Prior to 2015, Google Shopping did not require for you to enter a GTIN number for each product that you are advertising. In 2015 Google announced that they would be requiring UPC codes or GTIN’s for products under 50 different brand names. Then in 2016 they announced that they would be requiring GTIN’s for all products if you are targeting users in one of 12 different countries. GTIN stands for Global Trade Item Number or Global Trade Identification Number. There are several different GTIN numbers that you may encounter such as GTIN-12, GTIN-13 or GTIN-14. A GTIN-12 number is also commonly referred to as a UPC-A code since it is 12 digits in length. A GTIN-13 number is also known as an EAN-13 number which is a European Article Number with 13 digits in total length. A GTIN-14 is also known as an ITF-14 which is a 14 digit code that is used on multi-packs or product cases containing multiple items. Google Shopping requires that if you are targeting customers in any of the following countries that you will be required to provide GTIN’s for your products: US, UK, Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain and Switzerland. Even if you are targeting different countries outside of Google’s requirements, we recommend using a GTIN anyways as it is a good practice to keep everything uniform for organization within your business. If you are being asked to provide a GTIN-12, GTIN-13 or GTIN-14 then we have you covered. Upon ordering your UPC code package, your order will contain 12-digit UPC-A codes which are GTIN-12 codes. Inside your order email we also provide instructions on how to convert your UPC-A codes to EAN-13 codes or GTIN-13 numbers. If you are being asked to provide a GTIN-14 number because you are selling a multi quantity pack, then you can purchase GTIN-14 codes here: GTIN-14 Numbers – Google announced in early 2016 that this GTIN requirement will become enforced by May 16, 2016. We have thousands of customers actively using their UPC codes with 100% success through Google Shopping.