A GTIN exemption lets you list certain products without a barcode. Here’s whether it applies to you — and when a UPC is simply easier.
Who qualifies
Typically handmade goods, custom bundles, parts without manufacturer codes, or private-label products where no GTIN exists. Amazon reviews the request per brand and category.
If a valid barcode exists or is available, an exemption usually isn’t granted.
How to apply
In Seller Central, search ‘Apply for GTIN exemption’, select your category and brand, and submit any required proof (such as images showing no barcode).
Approval can take time and may need follow-up.
When a UPC is easier
If your product can have a barcode, buying a genuine UPC is often faster and removes friction across other channels too.
Many sellers use a UPC rather than wait on an exemption.
Frequently Asked Questions
What is a GTIN exemption?
Permission to list without a barcode when your product genuinely has none.
Who can get one?
Handmade, bundle, or private-label products without a manufacturer barcode, subject to Amazon review.
Is a UPC faster than an exemption?
Often yes — a genuine UPC avoids the review wait and works on other channels.
Need genuine barcodes? Get ready-to-use UPC & EAN numbers with images at GoodUPC.