There are two ways to get barcodes: directly from GS1, or from a reseller. Here’s an honest comparison so you can choose.
What GS1 offers
GS1 assigns you a company prefix and the numbers are registered to your business, with recurring membership costs. Some large retailers and brand-registry programs require this.
It’s the right path if a specific retailer mandates GS1-registered numbers.
What reseller barcodes offer
Reseller barcodes are genuine numbers sold individually at much lower cost, with no annual fee. They’re widely accepted for listing on most online marketplaces.
They’re ideal for small sellers, handmade shops, and getting started quickly.
How to choose
Check your target marketplace or retailer’s requirements first. If they require GS1, go GS1. If they accept valid GTINs, reseller barcodes are a cost-effective fit.
Many sellers start with reseller barcodes and move to GS1 only if a retailer demands it.
Frequently Asked Questions
Are reseller barcodes genuine?
Yes — reputable resellers sell authentic, unique numbers.
Will Amazon accept reseller barcodes?
Most categories accept valid GTINs; some brand-gated programs require GS1.
Do reseller barcodes have annual fees?
No — you buy the number once, with no recurring fee.
Compare your options: See genuine, no-annual-fee barcodes at GoodUPC, or read our GS1 vs third-party guide.