Launching something new? Here’s the quick path from zero to a working barcode on your listing.
Choose the format
EAN-13 is the safest global choice; UPC-12 is common in North America. Both are valid worldwide.
Pick one and stay consistent across your range.
Get the number and image
You need both the number (for listings) and a scannable image (for packaging). A reputable source provides both, ready to use.
Make sure the number is genuine and has never been assigned before.
Assign and list
Map the number to your specific product, enter it in the GTIN field when listing, and keep a record of the pairing.
One product, one number — never reuse it.
Frequently Asked Questions
UPC or EAN for a new product?
EAN-13 for global reach; UPC-12 for North America — both work worldwide.
Do I need the image too?
Yes — the number for listings and the image for packaging.
Can I reuse an old number?
No — use a fresh, unused number per product.
Need genuine barcodes? Get ready-to-use UPC & EAN numbers with images at GoodUPC.